THE LABEL

Omaskas is a women’s ready-to-wear collection & lifestyle brand that poetically & sustainably reimagines classic resort-wear.
A brand that exemplifies the interplay between global soul and urban spirit, it brings a quintessential resort wear aesthetic to everyday luxe style, to transition effortlessly from extraordinary vacation settings to modern wardrobe essentials.
 
Derived from folkloric tales, the name Omaskas represents “sunrise,” evoking “where the sun drapes the soul” – forms the foundation of the all-season brand and it’s signature sensuality. Rooted in nature, artistry and emotional expression – Omaskas harmonizes Spanish rhythms and Parisian grace, while at it’s core, channeling the intricate sustainable craftsmanship of South Asia.
 
Omaskas is a female-owned and led company with the mission of enabling a prosperous design community that shares and supports artistic vision, talent, and creativity. We take pride in creating a dignified empowered environment. Our pieces are produced in-house and prints are designed by hand, highlighting the voices of local artisans while preserving traditional techniques that are applied to modern materials and style.
 
Omaskas is led by its founder, designer, and filmmaker, Sheela Mehrotra — whose work carries an architectural, cinematic, and free-spirited sensibility.

A cancer survivor and avid traveler, Sheela creates from a space of quiet gratitude and intentionality — a language beyond words that defines both her life and her label. She launched Omaskas in Europe while living between Spain and the South of France, and has since expanded her creative footprint to the Middle East and Japan, cultivating a repertoire in brand consulting and capsule design that reflects a rare synthesis of artistry, function and emotion — the essence of modern femininity at the heart of Omaskas.

“To me, the beauty of fashion is about it’s uniqueness –  to have your own language. It’s about connecting people to something very personal and meaningful about themselves thru emotions, dreams, and feelings – in weightless harmony. As an artist, I carry the innate romanticism and artisanal details that I admire most from my travels into my designs – woven with memory – cut for movement. As Omaskas evolves with each new season, the collective influence builds a foundation of these traditions and respect for the cultures experienced as well as from my being. They come from my intention to inspire with quality, purpose, care, and life-affirming, enduring beauty ensuring that each Omaskas piece truly has its own unique, crafted narrative and designed to live with you.”